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How can data put its best foot forward? This report was commissioned by CNIB to summarize and bring forward the relevance of a cost of vision loss study it had done with an economics consultancy firm. All writing, charts, and much additional research done by Evoke. The challenge was to translate a 150-page report – which was overly technical, dense, full of jargon, and with no prioritization of the most relevant information – into a more engaging and media-friendly summary. See also Evoke’s policy paper relating to this project, Paying the Price.