Seeing Beyond Vision Loss

communications / fund development / non-profit / reports

SeeingBeyondVisionLossClick on the image above to view PDF

For CNIB’s 2009-10 annual report, we developed the content lineup, researched and identified subjects to create stellar profile interviews, and calculated innovative new statistics to highlight the organization’s importance and impact (such as the number of Canadians who contact CNIB each year, or how often – in minutes – someone in Canada develops vision loss). The positive, optimistic tone and structure reflected CNIB’s new strategic direction, focused on leadership in community-based support, providing a national voice, and sharing knowledge.