How can data be used to create monumental societal change? Evoke proposed this policy report to CNIB to talk about the results of a research study CNIB had commissioned (see Cost of Vision Loss Summary Report in this portfolio). Paying the Price is a hard-hitting white paper that examines the huge human and societal cost of vision loss in Canada and makes recommendations to government and other stakeholders on how to address it. The report drew national headlines and resulted in key vision health policy changes in a number of provinces.
How can data put its best foot forward? This report was commissioned by CNIB to summarize and bring forward the relevance of a cost of vision loss study it had done with an economics consultancy firm. All writing, charts, and much additional research done by Evoke. The challenge was to translate a 150-page report – which was overly technical, dense, full of jargon, and with no prioritization of the most relevant information – into a more engaging and media-friendly summary. See also Evoke’s policy paper relating to this project, Paying the Price.