Caring for the Future

Caring for the Future

main_Caring for the Future

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In Caring for the Future, Evoke developed the idea that there is an enormous ripple effect when Kids Help Phone helps one young person… the service benefits that child in the moment, but it can also transform their entire life, not to mention the lives of their families and their communities. To realize this idea, we explored themes such as Support, Connect, Innovate, and Advocate, and used real-life stories and original infographics to describe the many ways the service has an impact.

Proof Positive Research Report

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Provided writing and substantive editing services for this extensive research evaluation report, a key proof of concept and stewardship tool for Kids Help Phone. Contributions included:

  • Substantive editing to create seamless flow and voice in a manuscript with multiple authors
  • Refining structure and writing executive summary
  • Checking for errors in statistics and other technical material
  • Assembling photos, graphs, pull quotes, references
  • Collaborating with research team to ensure accuracy of final product
  • Ensuring tone and content appeal to multiple lay and technical audiences (individual readers/donors, large funders, key influencers, research professionals)
  • Production management and developing launch strategy

Seeing Beyond Vision Loss

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For CNIB’s 2009-10 annual report, we developed the content lineup, researched and identified subjects to create stellar profile interviews, and calculated innovative new statistics to highlight the organization’s importance and impact (such as the number of Canadians who contact CNIB each year, or how often – in minutes – someone in Canada develops vision loss). The positive, optimistic tone and structure reflected CNIB’s new strategic direction, focused on leadership in community-based support, providing a national voice, and sharing knowledge.