The CNIB Library was looking for a new tagline and marketing materials to promote its accessible library service to potential public library partners and their users. After an initial discovery and development period, the “Reading. Reimagined!” brand was born, inviting library users to expand their views of what reading could mean at their local library, thanks to CNIB-produced audiobooks, its online accessible information portal, and more. Evoke then created a number of promotional materials for the CNIB Library (bookmarks, posters, etc.) that were widely distributed in libraries across Canada, resulting in significant uptake and a highly successful campaign.