Proof Positive Research Report

Proof Positive Research Report

main_Proof PositiveClick on the image above to view PDF

Provided writing and substantive editing services for this extensive research evaluation report, a key proof of concept and stewardship tool for Kids Help Phone. Contributions included:

  • Substantive editing to create seamless flow and voice in a manuscript with multiple authors
  • Refining structure and writing executive summary
  • Checking for errors in statistics and other technical material
  • Assembling photos, graphs, pull quotes, references
  • Collaborating with research team to ensure accuracy of final product
  • Ensuring tone and content appeal to multiple lay and technical audiences (individual readers/donors, large funders, key influencers, research professionals)
  • Production management and developing launch strategy

CNIB Library Brand Development

The CNIB Library was looking for a new tagline and marketing materials to promote its accessible library service to potential public library partners and their users. After an initial discovery and development period, the “Reading. Reimagined!” brand was born, inviting library users to expand their views of what reading could mean at their local library, thanks to CNIB-produced audiobooks, its online accessible information portal, and more. Evoke then created a number of promotional materials for the CNIB Library (bookmarks, posters, etc.) that were widely distributed in libraries across Canada, resulting in significant uptake and a highly successful campaign.