Paying the Price Report

Paying the Price Report


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How can data be used to create monumental societal change? Evoke proposed this policy report to CNIB to talk about the results of a research study CNIB had commissioned (see Cost of Vision Loss Summary Report in this portfolio). Paying the Price is a hard-hitting white paper that examines the huge human and societal cost of vision loss in Canada and makes recommendations to government and other stakeholders on how to address it. The report drew national headlines and resulted in key vision health policy changes in a number of provinces.

Cost of Vision Loss – Summary Report

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How can data put its best foot forward? This report was commissioned by CNIB to summarize and bring forward the relevance of a cost of vision loss study it had done with an economics consultancy firm. All writing, charts, and much additional research done by Evoke. The challenge was to translate a 150-page report – which was overly technical, dense, full of jargon, and with no prioritization of the most relevant information – into a more engaging and media-friendly summary. See also Evoke’s policy paper relating to this project, Paying the Price.

Proof Positive Research Report

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Provided writing and substantive editing services for this extensive research evaluation report, a key proof of concept and stewardship tool for Kids Help Phone. Contributions included:

  • Substantive editing to create seamless flow and voice in a manuscript with multiple authors
  • Refining structure and writing executive summary
  • Checking for errors in statistics and other technical material
  • Assembling photos, graphs, pull quotes, references
  • Collaborating with research team to ensure accuracy of final product
  • Ensuring tone and content appeal to multiple lay and technical audiences (individual readers/donors, large funders, key influencers, research professionals)
  • Production management and developing launch strategy

Huffington Post OpEd

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This Huffington Post blog entry, co-written with Roots of Empathy’s Mary Gordon, explores the role of empathy in civilization, proposing that “If we want to change societal levels of empathy, the best place to start is with children.” It was written at the invitation of Jeremy Rifkin, author of The Empathic Civilization.